{
  "name": "Jesse Moerkerk",
  "url": "https://www.jessemoerkerk.nl/",
  "updated": "2026-10-08",
  "summary": "Positioning and marketing for CROs, labs and biotech companies, so the right clients find you, understand you and choose you.",
  "slogan": "Strong science deserves clients who see it",
  "location": { "city": "Haarlem", "country": "Netherlands" },
  "audience": ["CROs", "laboratories", "biotech companies"],
  "areaServed": ["Netherlands", "Belgium", "Europe"],
  "services": [
    {
      "name": "Positioning Scan",
      "price": { "amount": 2500, "currency": "EUR" },
      "delivery": "Typically within a week of kick-off",
      "input": "Website, sales materials and public communication. No lengthy intake required.",
      "scores": ["Proposition clarity", "Customer focus", "Pricing power", "Differentiation", "Credibility"],
      "deliverables": ["Score", "Reasoning per element", "Prioritised starting point", "One rewritten example from your own materials"],
      "followUp": "No fixed follow-up. Next step depends on what the scan finds.",
      "book": "mailto:jesse@jessemoerkerk.nl?subject=Positioning%20Scan"
    },
    { "name": "Positioning and marketing", "book": "https://calendly.com/jesse-jessemoerkerk/30min" }
  ],
  "results": [
    {
      "client": "Triskelion",
      "clientType": "CRO and TNO spin-off",
      "outcomes": ["10+ projects closed without price negotiation", "#1 in ChatGPT for cereulide testing", "76.6% more search impressions in 90 days"]
    }
  ],
  "testimonials": [
    { "name": "Steven Sleurink", "role": "CEO", "organization": "Triskelion", "quote": "Jesse brought clarity and focus to our complex topics & technologies and helped us turn them into a clear, convincing narrative." },
    { "name": "Wouter Bruins", "role": "Founder & CEO", "organization": "In Ovo", "quote": "Jesse is extremely good at breaking down your technical story, sharpening it, and turning it into a very clear and understandable proposition for everyone." }
  ],
  "book": { "title": "Sumo op Kantoor", "publisher": "Vesper Publishing", "language": "nl" },
  "contact": {
    "email": "jesse@jessemoerkerk.nl",
    "introCall": "https://calendly.com/jesse-jessemoerkerk/30min",
    "linkedin": "https://www.linkedin.com/in/jesse-moerkerk-3b018b25/"
  }
}