# Jesse Moerkerk: positioning for CROs, labs and biotech

Last updated: 2026-10-08

**Strong science deserves clients who see it.** Positioning and marketing for CROs, labs and biotech companies, so the right clients find you, understand you and choose you.

## What it delivered
Triskelion, CRO and TNO spin-off: 10+ projects closed without price negotiation, #1 in ChatGPT for cereulide testing, 76.6% more search impressions in 90 days.

## The problem
Many scientific companies face the same problem. The knowledge is there. The data is convincing. But when the story reaches the market, it still speaks from the inside out, about methods and capabilities, not about what the client stands to gain. Analysts, R&D and sales each need something different from the story. Without a single, coherent story, even the best innovation remains invisible.

## Where the work starts
Where content, strategy and market meet, Jesse brings direction, structure and rhythm to work that already has substance. The science stays intact. What changes is how it is organised, so it can carry weight once it leaves the lab or the boardroom.

## Positioning Scan
Based on your website, sales materials and public communication, no lengthy intake required. You receive a written scan: the score, the reasoning per element, a prioritised starting point, and one rewritten example from your own materials. Typically delivered within a week of kick-off. Price: EUR 2,500.

Five elements, scored:
- Proposition clarity: do you know who this is for, and what they get?
- Customer focus: is the story about them, or about you?
- Pricing power: does the story justify the price?
- Differentiation: is what makes you different actually visible?
- Credibility: can a prospect verify your claims before they call?

What happens next depends entirely on what the scan finds. No fixed follow-up, no predetermined path.

## What clients say
- Steven Sleurink, CEO Triskelion: "Jesse brought clarity and focus to our complex topics & technologies and helped us turn them into a clear, convincing narrative."
- Wouter Bruins, founder & CEO In Ovo: "Jesse is extremely good at breaking down your technical story, sharpening it, and turning it into a very clear and understandable proposition for everyone."

## About
Jesse has worked with organisations like In Ovo and Triskelion and knows the tension between science and commerce. He is a former sumo wrestler and author of Sumo op Kantoor (Vesper Publishing), a book about direction, humility and discipline in complex environments.

## Contact
- Book an intro call: https://calendly.com/jesse-jessemoerkerk/30min
- Book a Positioning Scan: jesse@jessemoerkerk.nl
- LinkedIn: https://www.linkedin.com/in/jesse-moerkerk-3b018b25/