# Jesse Moerkerk

> Positioning and marketing for CROs, labs and biotech companies, so the right clients find you, understand you and choose you.

Jesse Moerkerk is a positioning strategist based in Haarlem, the Netherlands, working for science-driven companies in the Netherlands and Europe. He helps CROs, laboratories and biotech companies turn strong science into a proposition clients understand and choose.

## Positioning Scan
- What: a written scan of your website, sales materials and public communication
- Scores five elements: proposition clarity, customer focus, pricing power, differentiation, credibility
- Delivers: the score, the reasoning per element, a prioritised starting point and one rewritten example from your own materials
- Price: EUR 2,500
- Delivery: typically within a week of kick-off, no lengthy intake required

## Results
- Triskelion (CRO and TNO spin-off): 10+ projects closed without price negotiation, #1 in ChatGPT for cereulide testing, 76.6% more search impressions in 90 days

## Clients
- Triskelion: Steven Sleurink (CEO) says Jesse brought clarity and focus to complex topics and technologies and turned them into a clear, convincing narrative
- In Ovo: Wouter Bruins (founder & CEO) says Jesse breaks down a technical story, sharpens it and turns it into a clear proposition for everyone

## Author
- Sumo op Kantoor (Vesper Publishing): a book about direction, humility and discipline in complex environments, based on Jesse's time living in a Tokyo sumo stable

## Contact
- Website: https://www.jessemoerkerk.nl/
- Email: jesse@jessemoerkerk.nl
- Intro call: https://calendly.com/jesse-jessemoerkerk/30min
- LinkedIn: https://www.linkedin.com/in/jesse-moerkerk-3b018b25/