Impressive science.
Weak story.
Many scientific companies face the same problem:
The knowledge is there. The data is convincing. But when the story reaches the market, it still speaks from the inside out, about methods and capabilities, not about what the client stands to gain.
Without a single, coherent story, even the best innovation remains invisible.
Book an intro callAnalysts, R&D and sales each need something different from the story.
Without a strong proposition, the message loses its power.
That’s where my work starts
Where content, strategy and market meet, I bring direction, structure and rhythm to work that already has substance.
The science stays intact. What changes is how it is organised, so it can carry weight once it leaves the lab or the boardroom.
What my clients say about my work
“Jesse is extremely good at breaking down your technical story, sharpening it, and turning it into a very clear and understandable proposition for everyone.”
founder & CEO In Ovo
“Jesse brought clarity and focus to our complex topics & technologies and helped us turn them into a clear, convincing narrative.”
CEO Triskelion
Turning knowledge into customer value,
what it delivered:
Triskelion, CRO and TNO spin-off10+ projects closed without price negotiation · #1 in ChatGPT for cereulide testing · 76.6% more search impressions in 90 days
The Scan
Five elements, scored:
- Proposition clarity
- Do you know who this is for, and what they get?
- Customer focus
- Is the story about them, or about you?
- Pricing power
- Does the story justify the price?
- Differentiation
- Is what makes you different actually visible?
- Credibility
- Can a prospect verify your claims before they call?
EUR 2,500.
Book a Positioning ScanWhat to expect
I work from your website, sales materials and public communication, no lengthy intake required.
You receive a written scan: the score, the reasoning per element, a prioritised starting point, and one rewritten example from your own materials.
What happens next depends entirely on what the scan finds, whether that's the proposition itself, the execution, or something else altogether. No fixed follow-up, no predetermined path.
Typically delivered within a week of kick-off.
Deeply experienced in science and strategy.
And yes, also a former sumo wrestler...
I’ve worked with organizations like In Ovo and Triskelion, and I know the tension between science and commerce. That’s exactly where strategy becomes sharp.
Alongside my work as a strategist, I wrote Sumo op Kantoor, a book about direction, humility, and discipline in complex environments.
Questions about the Positioning Scan
What is a Positioning Scan?
A written assessment of how well your website, sales materials and public communication turn your science into a proposition clients understand and choose. It scores five elements: proposition clarity, customer focus, pricing power, differentiation and credibility.
Who is the Positioning Scan for?
CROs, laboratories and biotech companies with strong science and a story that still speaks from the inside out, about methods and capabilities instead of what the client stands to gain.
What does the Positioning Scan cost and how long does it take?
The scan costs EUR 2,500 and is typically delivered within a week of kick-off.
What do I need to provide?
Nothing beyond access to your materials. I work from your website, sales materials and public communication, so no lengthy intake is required.
What happens after the scan?
That depends entirely on what the scan finds, whether that is the proposition itself, the execution or something else. There is no fixed follow-up and no predetermined path.